# Privacy Policy

**Last updated:** 12 November 2025

MyNextCuppa (“we”, “us”, “our”) operates . This Privacy Policy explains what data we collect, how we use it, and your rights.

## Who we are
MyNextCuppa is a UK-based website providing **tea** guides, reviews and tutorials. Contact details are in the **Contact** section below.

## What data we collect
– **Usage data:** pages viewed, links clicked, approximate location and device information.
– **Cookies and similar technologies** to remember preferences and analyse traffic.
– **Contact data** if you submit a form or email us.

## Cookies, advertising and analytics
We use Google services (e.g., AdSense, Google Analytics via Site Kit) that may set cookies and collect data. Where legally required (EEA/UK/CH), we will obtain your consent via a **Google‑certified Consent Management Platform (CMP)** that integrates with the **IAB TCF v2.2** and **Google Consent Mode v2**. You can change or withdraw consent at any time via the banner or the link in the footer.

### How Google uses information from sites or apps that use their services
Google may use data for ad personalisation and measurement. Learn more: .

### Ad personalisation controls
Users in the EU/UK/CH will be asked to consent to: (i) store/read cookies; (ii) personalised ads; (iii) ad measurement. If you do not consent, Google will serve **Limited ads** (non‑personalised) or no ads.

## Legal bases
– **Consent** for cookies/advertising where required.
– **Legitimate interests** for essential site operation and security.

## Data retention
We retain personal data only as long as necessary for the purposes above or to comply with legal obligations.

## Your rights (EEA/UK)
You may request access, correction, deletion, or restriction of your data. You can object to processing and lodge a complaint with your local supervisory authority.

## Third parties
We may share data with service providers (e.g., hosting, analytics, advertising) under appropriate contracts.

## Children
Our content targets a general audience and is not directed to children.

## Contact
Email: hello@mynextcuppa.com
Postal: (add address if applicable)

## Changes
We may update this policy. Material changes will be posted here and reflected in the date above.